![]() It is therefore very difficult for an advertiser to be able to offer content adapted to all the sizes available on the market. There are actually more than 60 different formats on the Ad-Networks. Unlike social networks, applications that deliver ads do not have a standard format. There are more than a hundred mobile phone screen sizes today due to the variety of existing phone brands. Competition can bid higher than you and therefore deprioritize your campaign within the advertising agencies.Īdapt to all mobile screen sizes and A/B test them Ad-networks banners size adaptation.It is therefore necessary to launch new publishers to renew the target. Campaigns run out of steam when they have been broadcasted for a long time.It is therefore important to allow for a learning period for each new partner. Some may not perform well or show fraudulent activity. The advertising companies regularly integrate new publishers. ![]() We were thus able to monitor the profitability of each of them in order to retain only the most efficient ones and maximize the ROI.Īs a reminder, it is very important to regularly renew the sources on the Ad-Network part, because performance fluctuates for several reasons: Thanks to our data centralization technology, we have been able to test more than 42 advertising agencies for Meetic campaigns. Addict Mobile has worked with more than 500 advertising agencies over four years and only collaborates in the end with trusted partners to run their campaigns. In this ROI-oriented approach, and given the number of Ad-Network partners that exist, we have applied a “test and learn” logic to identify the most efficient advertising agencies for the brand.
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